Slowear

SLOW DESIGN WEEK at CASCINA CUCCAGNA

GOODESIGN by BestUp

SLOW DESIGN WEEK

SCHÖNBUCH AT OFFICINA SLOWEAR

Portraying an object inside a box, almost humanly wrapped by a naked person, in the warm embrace of a silent world that helps the model and the design merge.

Behind this unique photography concept, on display at Mooi’s Milan showroom, is a fully dutch team formed by photographer Erwin Olaf, designer Marcel Wanders and Mooi.

Known for his strong and often provocative images, Olaf has created a very impressive abstract photography concept, managing to somehow “humanize” these design products. On the occasion of Fuorisalone, inspired by Olaf’s work, Mooi has decided to invite all visitors inside the box for an interactive photo shoot! The photos will be showcased real time on Moooi’s homepage as a memory of this fun experience.

Moooi Showroom, via Tortona, 37

SLOW DESIGN WEEK

TERN at OFFICINA SLOWEAR

Street art and design. Whether it is the first chasing the second or the other way around is hard to tell; whatever might be you view about it, this year a street artist is among the hosts at Fuorisalone.

His name is Kenny Random and he certainly is an uncommon street artist, working as a designer for some major firms and also debuting in fashion.

As a matter of fact, the old city bus that Kenny “parked” in via Tortona 30 – painted white like a blank wall – has been reconverted into a showroom for his first collection of T-shirts, foulards, beach towels, suitcases and mugs.

On the white bus, Kenny – born Andrea Coppo – has painted some of his signature graffiti signature graffiti.

Street art hard-liners might turn up their nose, but chances are they’ll make an exception to enjoy the free live music cocktail party held daily on board of the bus.

Via Tortona 30

An object apt for meditation and rest. That’s what a chair is according to Chinese designer Zhu Xiaojie, who selected a group of Chinese designers to reflect upon the chair concept. An idea which is deep-rooted in the Chinese culture, where resting and pausing have always been given great importance as essential habits for a healthy lifestyle – just think of the social relevance of rituals such as tea ceremonies and calligraphy.

The result is an exhibition held at Spazio ex-Ansaldo within Meet in Milano, the event organized by multimedia communication platform Living Network.

Supported by Beijing Design Week, Zhu Xiaojie has collected the work of 60 Chinese designers cinesi revolving around the idea of “slow seating”. A creative act aiming at reinterpreting a traditional legacy into new, contemporary experimentations, and most of all at shifting international attention from the words ‘Made in China’ to ‘Designed in China’, asserting the role of design as a crucial one for China’s growth and progress.

Spazio A (Ex Ansaldo), Via Bergognone, 30

MILAN=BOOM

Openness, participativeness and collaborativeness. These are the main principles guiding the work of MakerLab, a group of Berlin-based designers currently engaged in a “public intervention” at Cascina Cuccagna’s Public Design Festival.

After co-working with creatives and local thinkers for a couple of weeks to plan and develop its action, MakerLab is now ready to involve all visitors through 3D prototyping, laser cutting, digital scanning of tridimensional objects and low-tech manufacturing.

The goal is to design and build objects and tools to be used at Un posto a Milano, an experimental public space devoted to food, conviviality and sharing.

Everyone can reserve a visit and join in the project, contributing to the creation of objects and services that will benefit the whole community.

Cascina Cuccagna, via Cuccagna 2/4 ang. via Muratori